Paris Hilton acting sexy with beer

I have to admit, I would need a lot of beer to think that Paris Hilton was incredibly sexy! She does look decent in this ad but I don’t know if it is worth all of the hoopla that is going on down in Brazil. It also would not make me want to go and buy this brand of beer!

From San Francisco Chronicle:

An advertisement featuring Paris Hilton has sparked controversy in Brazil – a government official for women’s affairs is calling for the commercial to be removed due to its sexist undertones.

In the advertisement, the socialite can be seen rubbing a can of Devassa beer on her body in a sexual manner in an office building as passers-by stare at her antics.

But despite being fully clothed throughout the ad, officials at Brazil’s Women’s Secretariat reveal authorities have received several complaints about the “sensual nature” of the campaign.

A representative tells the Associated Press, “It’s an ad that devalues women – in particular, blonde women.

“The problem with the ad isn’t a lack of clothing, but its sensual nature. A woman in a bikini on a beach isn’t necessarily sensual; it depends on the context.”

Three separate investigations have been launched by Brazil’s advertising watchdog to decide whether the commercial should be banned.

Read more: http://www.sfgate.com/cgi-bin/blogs/dailydish/detail?entry_id=58043#ixzz0gmi0SGNg

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